Discuss The Naming Rights Policy For The Addison Theatre Centre.
BACKGROUND:
The WaterTower Theatre will celebrate its 20th Anniversary in the 2016-17 season and would like to implement a donor campaign in exchange for naming recognition of rooms and spaces within the Addison Theatre Centre. WaterTower Theatre has requested a formal approval from the City Council establishing their authority to bestow naming rights within the Addison Theater Centre.
In the naming rights policy, the criteria and procedures are intended to:
Establish a naming rights policy for the Addison Theatre Centre
Establish the areas that may be named within the Addison Theatre Centre
Provide potential donors, the WaterTower Theatre, and the Town of Addison with the criteria, standards, and process for approval or denial of proposal, duration of the naming rights, installation, and removal of the recognition.