Fresh Image is a new cosmetic surgery tenant within the Mycon Center located at 17311 Dallas Parkway. On January 22, 2018, the tenant’s sign contractor submitted an application for an attached sign.
The Sign Code, Chapter 62 of the Code of Ordinances, regulates attached signage as follows:
Section 62-163. – Area.
(5) Maximum letter/logo height of attached signs shall not exceed twice the allowable effective area as specified
in subsections (1) and (2) of this section. The street curb referenced in Schedule B shall be the street curb
closes and/or adjacent to the property where the sign is to be installed. Maximum letter/logo height of
attached signs shall be determined by Schedule A or Schedule B as follows:
Schedule A:
|
Sign Height
Above Grade (feet)
|
Maximum Letter/Logo Height (inches) |
| 0 — 36 |
16 |
| 37 — 48 |
36 |
Schedule B:
Horizontal Distance
of Sign From Street Curb (feet) |
Maximum Letter/Logo Height (inches) |
| 100—149 |
24 |
b. Not more than 50 percent of the letters in each individual sign height category in Schedules A and B may be 25 percent taller than the specified maximum letter/logo height.
The sign was proposed at 35 feet and 10 inches above grade and was setback less than 100 feet from Dallas Parkway. The application included 19-inch-tall “Fresh Image” letters, 9.25 inch tall "Cosmetic Surgery Center" letters, and a 36-inch-tall flower logo. While the letter heights met the Sign Code requirements for attached signage, the flower logo did not comply, exceeding the letter/logo height allowance for signs installed below 37 feet, and less than 100 feet from the back of the nearest street curb. Per Section 62-163 (5) b, utilizing the allowance providing an additional 25% in height, the logo is allowed to be a maximum of 20 inches tall. Staff notified the applicant of the logo’s noncompliance. The applicant subsequently requested approval of the sign permit without the logo, and staff issued the sign permit for just the text on January 23, 2018.
On January 26, 2018 the applicant inquired about the installation of the flower logo. Through discussions, several options were identified as follows:
- Reducing the size of the logo to 20 inches in height,
- Moving the 36 inch logo to a different façade where it could be installed at 37 feet, or at least 100 feet away from the nearest street curb,
- Reinstalling the existing sign with the 36 inch logo to meet the 37 foot height requirement, or
- Requesting a meritorious exception
The applicant is requesting a meritorious exception to install the 36 inch logo on the east façade, next to the existing “Fresh Image” letters. The applicant now states that the height of the sign is actually 36 feet and 2 inches, instead of the originally proposed 35 feet and 10 inches. Regardless, the sign is below the 37 foot threshold allowing a larger sign. The proposed logo does not comply with the height requirement set forth in Sign Code Ordinance Section 62-163, exceeding the allowed letter/logo height by 16 inches. This equates to an 80% increase in size from what is allowed by the Code. |