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Item # 4.e.
         
City Council (FY24)
Meeting Date: 03/26/2024  
Department: Special Events  
Pillars: Optimize the Addison Brand

AGENDA CAPTION:
Consider action on a Resolution approving an entertainment agreement between the Town of Addison and Maro, Inc. to provide entertainment at the Taste Addison event and authorizing the City Manager to execute the agreement in the amount not to exceed $77,500.
BACKGROUND:
The Town is using the professional services of Degy Booking International, Inc. to negotiate and secure performing talent for Town of Addison events. The company's reputation for securing and routing talent is highly regarded in the industry. This is the Town's sixth year using the agency's services, and the Town has been pleased with its ability to secure talent within the parameters of our music genres, the artists' routing availability, and remain within budget. As the talent producer, a representative of Degy Booking International, Inc. will be onsite for all performances booked through the agency. The fee for the company's services is 10% of the band's proceeds, with no commission from the gate or merchandise sales.

Following the professional guidance of Degy Booking and looking to provide an experience for every vibe, Taste Addison will kick-off the weekend with American rock band, Sugar Ray. With sales of 10 million records, four top 10 songs, streams in the hundreds of millions and millions of tickets sold, the band embodies the endless summer of popular music and culture. 1994’s Lemonade & Brownies took the guys around the world and earned cult classic status for its frenetic and unpredictable hybrid. It set the stage for FLOORED in 1997. The latter’s immortal lead single “Fly” [feat. Super Cat] made them a household name. Twenty-one years down the road, Post Malone incorporated “Fly” in “Sugar Wraith” on the triple-platinum Beerbongs & Bentleys. Helmed by GRAMMY® Award-winning producer David Kahane [Sublime, Paul McCartney, The Strokes], FLOORED earned the band’s first gold plaque and eventually went double-platinum.  Two years later, 14:59 bowed in the Top 20 of the Billboard Top 200, went triple-platinum, and gave us “Someday,” “Falls Apart,” and their second #1 “Every Morning.” In 2001, Sugar Ray crashed the Top 200 at #6 as “When It’s Over” staked out a spot on the charts. It added another platinum plaque to their walls. Enjoying a renaissance, Sugar Ray headlined the Under the Sun Tour 2013-2015. They inked a deal with BMG in 2019 and dropped their seventh full-length album, Lil Yachty. In addition to features from Rolling Stone and Billboard, NPR claimed, “The Newport Beach natives returned to their signature uplifting and airy rock sound.” It only set the stage for more touring and music. No matter how much everything changes, we’ve got Sugar Ray forever --- and Taste Addison will have him Friday evening.  The cost of this talent is not to exceed $77,500. Funding for this entertainment agreement will come from the Hotel Fund.

The Resolution approves the agreement between the Town of Addison and Maro, Inc. for Taste Addison 2024.
RECOMMENDATION:
Administration recommends approval.
Attachments
Resolution - Maro Inc.

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