The publication Addison and the North Dallas Guide began in 1998 as a biannual publication that was distributed only in Addison hotels. Addison's financial contribution at that time was $40,000 per issue.
Over the past 25 years, the magazine has expanded its distribution to include over 6,500 hotel rooms and 6,000+ restaurants, retail, residential real estate offices, apartment communities, building concierges, country clubs, medical offices, visitor centers, arts & entertainment venues and more, effectively reaching over 1.2 million who live, work & travel throughout the area annually. The magazine is also available in a digital edition that generates over 17,500 page views per issue on addisonmagazine.com. The website itself averages 25,000+ visitors per month and also features stories that appear in the e-news weekly. The e-news weekly publishes every Wednesday and has 22,000 subscribers.
The Town’s current advertising contract expires on January 1, 2024. Staff is proposing renewing the advertising contract with Addison and the North Dallas Guide at a cost of $55,000 per issue, for a total yearly cost of $110,000. Funding was included in the Marketing & Tourism Fiscal Year 2024 budget.
Some of the deal points of the contract include:
- Visitors' Guide to be distributed to the current 32 hotels featuring almost 7,000 hotel rooms in April and October (Addison will receive 18 pages of Run of Book (R.O.B.) advertising and editorial for each of the two issues, with guaranteed inside back cover and up to four additional full-page ads.
- A minimum of 10,000 copies will be printed and distributed (giving approximately 2,000 extra of each issue for replenishment throughout the semi-annual cycle). Addison Magazine currently has contracts with 32 hotels in the North Dallas corridor for in-room placement of the publication.
- The publisher will deliver the publication to the hotels and verify they are placed in hotel rooms. The publisher will also distribute the guide to participating hotel sales offices, corporate concierges and selected commercial, and residential leasing offices.
- The advertising sales area will be limited to: south of Legacy, east of Marsh Lane, north of Harvest Hill, west of Hillcrest Road.
- Digital issue will be published at the same time as the print issue.
- A link to the digital issue will be included in the E-News and included on the website.
- Addison will receive 18 pages of R.O.B. advertising and editorial for each of the two issues, with guaranteed inside back cover and up to four additional full-page ads.
- Website will be maintained with content updates to be made a minimum of every two weeks.
- Addison to be given advertising space each month on the home page, as well as each of the category pages.
- The current Addison Magazine website has on average 25,000 visitors per month.
- E-News Publication will be produced and distributed at a minimum frequency of every two weeks. It is currently being published weekly.
- Addison will receive one banner ad position in each issue of the E-News publication.
- Editorial focus will be on items related to Addison tourism (restaurant specials, live musical entertainments, events, etc.) and less “lifestyle” oriented (travel, medical updates, etc.)
- The current Addison Magazine E-News has 22,000 subscribers.
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