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Item # 4.b.

City Council (FY24)

Meeting Date:	10/24/2023
Department:	Economic Development
Pillars:	Innovation in Entrepreneurship & Business Optimize the Addison Brand
Milestones:	Leverage Addison's assets to grow and expand placemaking business programs and events that will set Addison apart to attract talent and businesses

AGENDA CAPTION:

Consider action on a Resolution approving a service agreement between the Town of Addison and the Metrocrest Chamber of Commerce in an amount not to exceed $38,500.

BACKGROUND:

The Town of Addison has provided grant funding to the Metrocrest Chamber of Commerce for the last several years. Two years ago, the agreement transitioned from a grant funding agreement to a service agreement managed by the Economic Development Department. The attached Resolution includes the proposed service agreement for Fiscal Year 2024. The service agreement defines a work plan and quarterly reports that must be provided to the Town in order to qualify for payments. The following is what they have proposed to achieve for the Town:

A. Economic Development Marketing:

Provide marketing support to the Addison Economic Development Department, including support and participation in the Annual Economic Development Luncheon.
Conduct a Business Expo with marketing targeted at Addison Businesses and provide educational sessions for attendees.
Target Addison-based Chamber members to renew Business Registration.
Conduct Economic Development Committee meetings with members, investors, local elected officials, and tri-city departments to advance the goals and mission of the Addison Economic Development Department.
Collaborate on BREP (Business Retention and Expansion Program) targeted at Addison-based businesses and headquarters.

B. Entrepreneur Development/Small Business Support:

Highlight local resources available to entrepreneurs (e.g., SBDCs and SCORE)
Host at least one educational event geared towards small businesses.
Reach out to Addison Coworking spaces to provide resources to their members.
Provide support to the Addison Economic Development Department on new entrepreneurial initiatives.

C. Addison Business Profile Support:

Organize and conduct the annual Mayors’ Forum showcasing the State of the City addresses from the Addison, Carrollton, and Farmers Branch Mayors.
Provide development opportunities for local leadership via Leadership Metrocrest.
Provide ribbon-cutting support for new Chamber members in the Addison area.
Provide support to George Herbert Walker Bush Elementary School to connect them with the business community.

D. Develop Strategies to Connect the Addison Airport Community with the Addison Business Community

Provide opportunities for airport management, tenants, and users to attend and benefit from Chamber events such as the Business Expo and Chairman’s Circle.
Increase awareness of the airport, customs facility, and the three Fixed Base Operators to Chamber members and work with key airport staff to develop strategic community engagement.
Work with airport staff to host at least one event at the airport (e.g., virtual/in-person State of the Airport, Airport Appreciation program, etc.)

E. Metrocrest Chamber of Commerce Event Sponsorship:

Provide the Addison Economic Development Department with top sponsorship acknowledgement at the following events: Annual Awards Luncheon and Economic Development Luncheon.
Any and all advertising materials, publications, and websites for the events outlined in Subsection E(1) herein shall reflect the Addison Economic Development Department’s sponsorship.

The FY2024 Metrocrest Chamber of Commerce Service Agreement is included as an attachment to this agenda item.

RECOMMENDATION:

Administration recommends approval.

Attachments
Resolution - Metrocrest Chamber Service Agreement 23-24