The Town is using the professional services of Degy Booking International, Inc. to negotiate and secure performing talent for Town of Addison events. The company's reputation for securing and routing talent is highly regarded in the industry. This is the town's fifth year using the agency's services, and the Town has been pleased with its ability to secure talent within the parameters of our music genres, the artists' routing availability, and remain within budget. As the talent producer, a representative of Degy Booking International, Inc. will be onsite for all performances booked through the agency. The fee for the company's services is 10% of the band's proceeds, with no commission from the gate or merchandise sales.
Festival survey results have indicated that the highest age range in attendance is 20-39. In an effort to attract this demographic, music artist, Swae Lee, will perform on Friday evening at Taste Addison 2023 for 75 minutes as the headlining act. American rapper and singer/songwriter Swae Lee first found success as part of the Southern sibling hip-hop duo Rae Sremmurd. At the height of the pair's mainstream success in 2016, he branched out as a solo artist issuing his defacto solo debut, Swaecation. He maintained a strong chart presence with a series of collaborations with French Montana, Camila Cabello, Travis Scott, Ellie Goulding and Diplo, and Alicia Keys. His duet with Post Malone pushed Lee to the fore of the mainstream for much of 2019. That same year, Lee collaborated with Madonna as part of her Madame X album. The cost for this talent is not to exceed $115,000. Funding for this entertainment agreement will come from the Hotel Fund.
The resolution approves the agreement between the Town of Addison and Swae Lee, Inc. for Taste Addison 2023.
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