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Item # 15.

Council Meeting

Meeting Date:	10/27/2020
Department:	Development Services

AGENDA CAPTION:

Present, Discuss, and Consider Action on an Ordinance Granting a Meritorious Exception from the Code of Ordinances Chapter 62 for Fish Gallery, Located at 15003 Inwood Road, in Order to Permit Two Signs with a Height of 33 inches, One on the East Facade and One on the South Facade.

BACKGROUND:

Fish Gallery is a pet supply chain focusing on fresh and saltwater fish with locations in the Dallas and Houston areas. In 2017, the company purchased the building located at 15003 Inwood Road, previously Seigel’s Liquor Store.

Staff has been in correspondence with Roger DeGregori, the president of Fish Gallery, regarding the attached east façade sign and south façade sign for the property. Mr. DeGregori informed Staff that he purchased the signs for the building and upon review it was apparent that the letter/logo heights for the signs were not in compliance with the Town’s regulations.

The Sign Code, Chapter 62 of the Code of Ordinances, regulates attached signage as follows:

(5) Maximum letter/logo height of attached signs shall not exceed twice the allowable effective area as specified in subsections (1) and (2) of this section. The street curb referenced in Schedule B shall be the street curb closest and/or adjacent to the property where the sign is to be installed. Maximum letter/logo height of attached signs shall be determined by Schedule A or Schedule B as follows:

Schedule A:

Sign Height Above Grade (Feet)	Maximum Letter/Logo Height (Inches)
0-36	16

Schedule B:

Horizontal Distance of Sign From Street Curb (Feet)	Maximum Letter/Logo Height (Inches)
100-149	24

b. Not more than 50 percent of the letters in each individual sign height category in Schedules A and B may be 25 percent taller than the specified maximum letter/logo height.

The east facing sign has been proposed at 18 feet above grade and is setback about 94 feet from Inwood Road. The south façade sign is also proposed at 18 feet above grade with a setback of 102 feet. The sign reads: Fish Gallery with a water wave underline for the logo.

The Fish Gallery logo is proposed at 33 inches tall exceeding the height allowance for signs installed below 36 feet. Per the Sign Code Section 62-163 (5) b, the letter/logo is allowed to be a maximum of 20 inches tall for the east façade sign and 30 inches tall for the south façade.

The applicant is requesting a meritorious exception to install the sign as proposed, with a height of 33 inches tall, on the east and south façades of the building.

The proposed logo does not comply with the height requirement set forth in Sign Code Ordinance Section 62-163, exceeding the allowed maximum letter/logo height by 13 inches on the east façade and 3 inches on the south façade. This equates to a 65% increase in size from what is allowed by the Code for the east façade and a 10% increase on the south façade.

RECOMMENDATION:

Administration recommends denial.

Attachments
Ordinance - Meritorious Sign Exception for Fish Gallery
Meritorious Exception Application