Agenda

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Item # 7.

Work Session and Regular Meeting

Meeting Date:	07/14/2020
Department:	Parks & Recreation
Pillars:	Optimize the Addison Brand
Milestones:	Continue development and implementation of the Long-Term Financial Plan

AGENDA CAPTION:

Present and Discuss Proposed Updates to the Town's Naming and Recognition and Public Art Policies.

BACKGROUND:

Staff is requesting a review of the Naming and Recognition Policy, which was adopted in November 2017 and the Public Art Policy which was adopted in May 2016.

The Naming and Recognition Policy addresses the naming or renaming of structures, parks, trails and other Town-owned facilities*. The current policy gives guidelines for the naming of a facility to recognize a contribution. However, it needs to include more direction regarding the following points:

There is a lack of clarity regarding acceptance and recognition of small donations made that are not associated with the naming of a facility;
It does not align or support current fundraising methods implemented by non-profits to solicit funds on behalf of the Town;
It does not address how the naming of a park after an individual is recognized or significant service is recognized, although there are standards being implemented; and
It needs more detail in defining the process for naming and renaming facilities.

* Note, the word facility is used throughout this discussion and refers collectively to the terms structures, parks, trails and other Town-owned facilities.

To facilitate this discussion staff is attaching a proposed Naming and Recognition policy. The proposed policy does include numerous formatting changes, and therefore a redline version has not been provided. The current and proposed policies are provided for comparison and the changes to the policy are highlighted in the presentation. No changes to the intent of the current policy are being proposed. The proposed updates are intended to provide additional clarification and to expand the policy to address the following:

Set guidelines for the acceptance of contributions not associated with naming;
Set guidelines for recognizing financial contributions, large and small; and
Identify a process to be utilized by staff to implement the policy.

Also attached to this agenda item is the current Public Art Policy and proposed changes that would reflect what is currently being done to recognize donations made to the Addison Arbor Foundation.

Staff will give a presentation that includes an overview of the history of the Town's Naming Policy, the existing policy, and proposed changes to the Naming and Recognition and Public Art Policies.

RECOMMENDATION:

Staff requests direction from Council.

Attachments
Presentation - Proposed Changes Naming and Recognition and Public Art Policy
Proposed Policy - Naming and Recognition
Current Policy - Naming and Recognition
Proposed Policy - Public Art (Red Line of Existing Policy)